Powerade was sitting on the hottest athlete in the NBA - Derrick Rose. When it was brought to their attention that they should capitalize on his imminent MVP award, a 360 campaign was called for development. Utilizing existing footage from a previous shoot and hiring an up-and-coming hip hop artist, the TV spot was completed in just four days to air the night of the MVP announcement.
Credits
Client: Powerade
Agency: Ammirati
CD: Adrian Hilton
CW: Chet Fiedler
AD: Andrew Harrison
Production: The Wilderness
POWERADE - MVP AWARD
Powerade was sitting on the hottest athlete in the NBA - Derrick Rose. When it was brought to their attention that they should capitalize on his imminent MVP award, a 360 campaign was called for development. Utilizing existing footage from a previous shoot and hiring an up-and-coming hip hop artist, the TV spot was completed in just four days to air the night of the MVP announcement.
Social Response
Chicago Tribute Billboard
Digital
Print and Posters
PR
