The Book of Harrison
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POWERADE MVP

Powerade was sitting on the hottest athlete in the NBA - Derrick Rose. When it was brought to their attention that they should capitalize on his imminent MVP award, a 360 campaign was called for development. Utilizing existing footage from a previous shoot and hiring an up-and-coming hip hop artist, the TV spot was completed in just four days to air the night of the MVP announcement.

 

 

 

Credits
Client: Powerade
Agency: Ammirati
CD: Adrian Hilton
CW: Chet Fiedler
AD: Andrew Harrison
Production: The Wilderness

POWERADE MVP
Powerade was sitting on the hottest athlete in the NBA - Derrick Rose. When it was brought to their attention that they should capitalize on his imminent MVP award, a 360 campaign was called for development. Utilizing existing footage from a previous shoot and hiring an up-and-coming hip hop artist, the TV spot was completed in just four days to air the night of the MVP announcement.

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