Friskies has a Taste Kitchen for developing delicious food together with cats so naturally there’s a Playhouse too, for inventing the most awesome of treats! With a little help from the cats that’s exactly how Friskies came up with the new Pull ’n Play with edible string treats cats can eat. Designed especially for our furry friends, it’s a colorful and quirky cat-centric place where playfulness reigns supreme. The Friskies Playhouse sign, arched doorway, quirky cat windows and cat shaped boxes in brightcolors all drive home the colorful Friskies brand.
This never-seen-before direction for Friskies also scored never-seen-before testing results…guess we got the humans just as excited about its release as the cats.
The launch campaign involved an experiential event giving consumers the chance to play with the new treat together with adoptable kittens in a mobile Playhouse, and a personalized PR effort where you could send the new treat directly to a cat, which created quite a fuzzy frenzy on Twitter.
PERSONALIZED PR DIRECTLY TO CATS! (and human influencers)
The custom Playhouse Pack and partnership with Greetabl allows cat owners and cat lovers to share a pack with a custom message to a furry feline of their choosing. Driving purchase of Friskies Pull 'N Play and spreading brand awareness of the Friskies playhouse.